Discern who you’re selling to. Are you selling to other resellers or are you
targeting readers of ebooks, users of software, etc. It makes better sense to focus
on one or the other. There’s no saying you can’t target both, but this way, your
customers and potential leads can become super-targeted prospects for your other
online ventures i.e. ezine, websites, etc.
Take some time and research the reselling market. What seems to work? What
doesn’t work? In other words, as a potential customer yourself, what grabs ya?
Note and implement the good things you find. There’s nothing wrong in
copycatting methods that work as long as you apply your own unique twist to it!
Viewing your product from a customer’s standpoint is also an invaluable skill. If
you can master this, it’ll help you improve your product and sales material.
Test, test, test! If you find that something doesn’t work, try something else. Run
with anything that works well!
Keep learning! I noticed that learning new skills like html, installing web scripts
and creating quality graphics opened up so many more doors for me and also
enhanced my professional image in a variety of ways!
Backup your web servers and the hard-drive of your computer once a week. In the
very least, make a copy of your countless digital products on an external harddrive
or CD/DVD at least every week or two. I made this common mistake myself
and lost everything I had to include all of my first original ebooks. That’s not to
mention all of my lost emails, contact details, favorite URL’s and website stuff. I
won’t lie to you. When my hard-drive crashed and I lost everything, I cried like a
baby! Everything I’d worked so hard to create was gone. All of the money I’d
spent on resell products and educational (marketing-related) materials had gone
the way of the dinosaurs!
Recognize that even as just a resell rights seller, you can’t be everything to
everyone. In other words, while you want to do your best to take care of your
customer, you can’t please everyone. It’s simply not possible.
In two words: over deliver! Building a reputation as a reseller that over-delivers
is very much in your favor. For example, I went well out of my way for one of my
customers and she was so tickled that she sent me slivers of her homemade soap
as a thank-you! Coming from overseas, I know she had to invest a nice little
chunk of change to send them to me. ;) It was very rewarding to know she was so
touched by my efforts.
The point is: over-delivering is always a good thing. Buyers talk and online, word
of mouth goes a long way too.
targeting readers of ebooks, users of software, etc. It makes better sense to focus
on one or the other. There’s no saying you can’t target both, but this way, your
customers and potential leads can become super-targeted prospects for your other
online ventures i.e. ezine, websites, etc.
Take some time and research the reselling market. What seems to work? What
doesn’t work? In other words, as a potential customer yourself, what grabs ya?
Note and implement the good things you find. There’s nothing wrong in
copycatting methods that work as long as you apply your own unique twist to it!
Viewing your product from a customer’s standpoint is also an invaluable skill. If
you can master this, it’ll help you improve your product and sales material.
Test, test, test! If you find that something doesn’t work, try something else. Run
with anything that works well!
Keep learning! I noticed that learning new skills like html, installing web scripts
and creating quality graphics opened up so many more doors for me and also
enhanced my professional image in a variety of ways!
Backup your web servers and the hard-drive of your computer once a week. In the
very least, make a copy of your countless digital products on an external harddrive
or CD/DVD at least every week or two. I made this common mistake myself
and lost everything I had to include all of my first original ebooks. That’s not to
mention all of my lost emails, contact details, favorite URL’s and website stuff. I
won’t lie to you. When my hard-drive crashed and I lost everything, I cried like a
baby! Everything I’d worked so hard to create was gone. All of the money I’d
spent on resell products and educational (marketing-related) materials had gone
the way of the dinosaurs!
Recognize that even as just a resell rights seller, you can’t be everything to
everyone. In other words, while you want to do your best to take care of your
customer, you can’t please everyone. It’s simply not possible.
In two words: over deliver! Building a reputation as a reseller that over-delivers
is very much in your favor. For example, I went well out of my way for one of my
customers and she was so tickled that she sent me slivers of her homemade soap
as a thank-you! Coming from overseas, I know she had to invest a nice little
chunk of change to send them to me. ;) It was very rewarding to know she was so
touched by my efforts.
The point is: over-delivering is always a good thing. Buyers talk and online, word
of mouth goes a long way too.
